Matt Singer struck out on his own in 2009, not just to launch a line of shirts, bags, and eyebrow-raising accessories, but also to build a brand—a pursuit that he’s been prepping for since his very first job.
After college at Ohio Wesleyan, the Baltimore-born designer made his way to NYC, wooed by the advertising world—specifically a job with TBWA\Chiat\Day. “If you have the talent and desire to be an artist, that’s amazing. I didn’t have that,” Matt explains. “I had this other thing. I was drawn to the mix of business and creative. When I saw really good commercial work or smart advertising, I was intrigued by it.”
It was there that he met Andy Spade, who eventually brought him on at Jack Spade, then a men’s bag upstart. During Matt’s nine years at the company, he designed everything from their now-iconic canvas messengers to flyswatters and
ping-pong paddle covers, all while, as creative director, exploring different ways to connect with customers through the brand. “When you have a really creative boss who is supportive when you want to do a project about losing wallets around the city and have a gallery show—you learn how to speak to people on a different plane,” says Matt.
He’s brought this same ethos to his namesake collection, collaborating with such unlikely partners as the nonprofit organization 826NYC, which promotes writing skills in young students, and Idlewild Books, an independent travel bookstore in Manhattan. He’s also as commissioned countless artists and illustrators. “There are traditional things about my line—making shirts and bags,” he says. “And then there are some things that are less traditional.”
Behind The Scenes
Matt Singer’s Space-Inspired Vintage Finds These four pieces are outta this world. (Heh.)Nothing menswear designer Matt Singer does is off-the-cuff. So when Barneys asked him to pull together vintage items to sell alongside his impeccably cut shirts and smart, utilitarian bags in an installation at their Madison Avenue store, he thought long and hard, eventually landing on a NASA-fueled, space-age theme. These are four of the super-cool pieces he presented.“I really fell for this vintage Taylor weather barometer. The brass base has a ... READ MORE »
Matt Singer’s Neighborhood Walking Tour The designer’s surprisingly quiet (and appropriately quirky) corner of Soho is definitely worth a visit.Matt Singer lives and works on Manhattan’s Renwick Street, which runs between Spring and Canal in what could be called Far West Soho. The stretch is half-scrappy, half-polished—which suits the taste of the men’s design whiz just fine—and the nearby businesses offer enough history and bizarreness to keep him intrigued. “It doesn’t feel like Soho, and it doesn’t feel like Tribeca,” he explain... READ MORE »
A Super Special Matt Singer Playlist Or is it a mix? Either way, it’s sick.We’re here to give you the full Matt Singer experience. And that means supplementing the awesome (and very rock ‘n roll) leather lighter covers he made for us with a playlist that highlights songs that kept him fired up while he was concepting them. “It started off with song titles or bands that have ‘fire’ in the name, and then I expanded on that, adding songs that I was just really responding to,” the menswear innovator explains. “If I coul... READ MORE »