laugh cry repeat
Growing up in a small town, William Anzevino, the brains behind the slouchy-chic line Laugh Cry Repeat, learned to express himself through clothing. “The halls of my high school became my runway show,” he says. With no formal training in design—William had a background in fine arts—he began his foray into fashion making T-shirts for friends’ bands, turning his own photos, sketches, and paintings into textiles. Well, one thing led to another, and before he knew it, at 21, he got a call from the Andy Warhol Museum, asking if he was interested in creating tees that spanned artist’s career. Interested was an understatement.
Given the track William was on, it’s not a shocker that he launched his own line, Anzevino & Florence, soon after. His first customer: Barneys New York. Pretty quickly, the desire to make more accessible designs—styles that girls could wear every single day—led William to start Laugh Cry Repeat.
“I take seriously my quality of life. I place it above my schedule. I’m personally more interested in making sure that I enjoy every day rather than how much I got done on my to-do list,” explains William of his ethos and the one that drives line number two. As for the name—that was simple. “It started as a painting of mine—I would take pages from my journals and sketchbooks and turn them into paintings,” William recalls. “One of them had the words ‘Laugh Cry Repeat.’ People were drawn to those three words together, so it was a no-brainer.” —alisha prakash