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william anzevino


OF laugh cry repeat

Growing up in a small town, William Anzevino, the brains behind the slouchy-chic line Laugh Cry Repeat, learned to express himself through clothing. “The halls of my high school became my runway show,” he says. With no formal training in design—William had a background in fine arts—he began his foray into fashion making T-shirts for friends’ bands, turning his own photos, sketches, and paintings into textiles. Well, one thing led to another, and before he knew it, at 21, he got a call from the Andy Warhol Museum, asking if he was interested in creating tees that spanned artist’s career. Interested was an understatement.

Given the track William was on, it’s not a shocker that he launched his own line, Anzevino & Florence, soon after. His first customer: Barneys New York. Pretty quickly, the desire to make more accessible designs—styles that girls could wear every single day—led William to start Laugh Cry Repeat.

“I take seriously my quality of life. I place it above my schedule. I’m personally more interested in making sure that I enjoy every day rather than how much I got done on my to-do list,” explains William of his ethos and the one that drives line number two. As for the name—that was simple. “It started as a painting of mine—I would take pages from my journals and sketchbooks and turn them into paintings,” William recalls. “One of them had the words ‘Laugh Cry Repeat.’ People were drawn to those three words together, so it was a no-brainer.” —alisha prakash

laughcryrepeat.com

Behind The Scenes

  • Profile_tumblr_lyodg2dvca1qazwkm
    The T-Shirt That Fuels William Anzevino’s Line We heart Laugh Cry Repeat.“I’ve always designed for a girl who changes her mind a lot,” says William Anzevino of the whimsically bold line Laugh Cry Repeat. This flip-flopping is perhaps most apparent in his now-classic heart tee, a design that’s been part of LCR since the start. “The idea of Laugh Cry Repeat and the cycles of happy and sad—that was the root of it,” he explains. Here’s a look at how that one signature piece has shifted and evolved since the it all began. —alisha prakashDon’t ... READ MORE »
  • Profile_tumblr_lyod1wce0g1qazwkm
    Inside the Laugh Cry Repeat Studio It’s as good for partying as designing.When William Anzevino discovered the space where his cool, coquettish line Laugh Cry Repeat now lives, he wasn’t hunting for studio space—he was looking for a party. “I went to an L.A. fashion week event—I didn’t know my partners Mitch and Michael were going to be there,” he recalls. “By the time we left, Michael asked, ‘Would you want to have a space here?’ Within a week, we were moving in.” Here, a look at what appeals about the spot, tucked into downt... READ MORE »
  • Profile_tumblr_lyru63a6fk1qazwkm
    Meet Laugh Cry Repeat You’re off to a good start if Andy Warhol wants you in his corner.Growing up in a small town, William Anzevino, the brains behind the slouchy-chic line Laugh Cry Repeat, learned to express himself through clothing. “The halls of my high school became my runway show,” he says. With no formal training in design—William had a background in fine arts—he began his foray into fashion making T-shirts for friends’ bands, turning his own photos, sketches, and paintings into textiles. Well, one thing l... READ MORE »