Aimee Munford has a lot on her plate. Besides a full-time job as a buyer at way-cool retailer Need Supply Co. and a bun in the oven, the designer behind Garnett Jewelry has another preoccupation: a massive demand for her delicate, antique-inspired wares.
The former photographer got her jewelry start after she moved to Richmond, Virginia, and found herself at an artistic crossroads. “I didn’t really have access to a darkroom and needed some sort of creative outlet—something that I could do at home at night after work,” she recalls. After making pins out of repurposed items, her need for a hands-on hobby gradually turned into a full-fledged business. And though her designs have evolved, a vintage sensibility still drives Aimee’s aesthetic. “I’ll try to find old stuff so I don’t end up seeing the same exact thing on someone else. I try to keep it as unique as possible,” she shares. But her pieces also have
a certain slickness that many retro-centric lines lack. It comes down to a “keep it simple, stupid” approach: “Sometimes I’ll get inspiration from a particular color on a particular fabric—sometimes it’s as raw and simple as that.” —carlye wisel