Geo Print Tank
By
popomomo
86
$
40
Of A
Kind
Kind
01
Jun
2012
If most flower motifs and pastels are too sweet for your taste, this tank is your destiny. The seafoam and the petals get, as a certain former TV chef would say, kicked up a notch by a loose, cropped cut and some geometric shape-shifting. If you want to get crazy, let a neon bra peek out underneath.
What to know: Made in Los Angeles; 100% sustainable cupro with a digital print of flowers gathered at the L.A. Flower Market; Small/Medium measures 20 inches from shoulder to hem and 20 inches across the chest with 12-inch-long armholes; Medium/Large measures 23 inches from shoulder to hem and 22 inches across the chest with 13-inch-long armholes.
What to know: Made in Los Angeles; 100% sustainable cupro with a digital print of flowers gathered at the L.A. Flower Market; Small/Medium measures 20 inches from shoulder to hem and 20 inches across the chest with 12-inch-long armholes; Medium/Large measures 23 inches from shoulder to hem and 22 inches across the chest with 13-inch-long armholes.
Meet The Designer
popomomo
As a youngster growing up in Milwaukee, fashion design was literally the last thing on Lizz Wasserman’s mind. “I thought I was going to be a detective…or the president,” she deadpans. She ended up heading toward academia, thanks in large part to her parents who both held advanced architecture degrees from Harvard. But, after a year at University of Wisconsin, she was feeling disillusioned and withdrew in favor of traipsing around the Czech Republic, learning the language and making her own clothes as a hobby.
It wasn’t until she came back to the U.S. and re-immersed herself in the world of books and study groups—majoring in social theory—that she began to think seriously about fashion as, like, a career. If your brain didn’t automatically make the connection between social theory and design—and we feel you—Lizz has an explanation: “Half of my thesis was about how people express themselves through clothing, and it’s definitely my main interest: How people dress and why they want to dress a certain way.”
Once the final paper was polished off, Lizz nailed down a plum job in Philly designing for Free People and then Urban Outfitters, and, in 2009, she was compelled to try her hand at her own collection, which she titled Popomomo (post-postmodern movement, a cheeky nod to her sociology roots). Everything she designs is made from sustainable materials on the West Coast, where she and her husband live surrounded by those talented, artistic groups of friends you thought existed only in the ramblings of Patti Smith. But Lizz is not so caught up in her world to have forgotten about her first real passion, detective work. “I still think about it all the time,” she says. “Whenever I see cops running, I think, ‘Could I do it?’ I think I could!”
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Behind The Scenes
Wasserman + Resnikoff: Technicolor Dream Couple
“One benefit of moving from New York is this space. It’s a 10-block walk from our house,” says Lizz Wasserman of the absurdly large—1,700-square-feet!—Highland Park studio the designer behind the eco-thoughtful line Popomomo shares with her husband, sculptor Isaac Resnikoff. The place is so them that they even held their wedding partay out back in 2009. Here, Lizz and Isaac show us around and provide a little insight into how, exactly, they live and work together…and still adore each other.
Lizz: “We have great natural light most of the time I’m at work—generally from 8 to 6. We don’t have to turn on the lights. I have flag streamers from a really cool resort shoot, and so the space is really festive and totally filled with color. It’s something I really like: designs that are really simple but with a lot of color. It’s pretty cacophonous, and I love it.”
Lizz: “We’re only separated by a door, so there’s a pretty constant back-and-forth between us. Fashion is a little like sculpture in that it’s 3D. So I’ll say, ‘What do you think about this specific cut, or this button placement?’ And our inspirations kind of move in tandem. He’ll say, ‘This is such a good book! You’re gonna love it.’ And it’ll end up being the inspiration for my collection.”
Isaac: “I think that there are still times when I’m out in left field in terms of would be a good idea for a garment, but I definitely enjoy understanding that part of the world more. So far as my own work goes, frankly a lot of studio practice is finding ways to make sure you’re always going. And having someone who works as hard as Lizz does as your partner makes that easy.”
Booker the dog! Out back where the duo had their wedding reception.
Lizz: “We’ve been together for about 12 years now. We argued a lot in our twenties. I think we kind of got all of our fights out of our system!”
Come back tomorrow to see what Lizz made from her sunny shared space. And get on our email list for first dibs.
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Six Places on Lizz Wasserman’s Prague Hit List
Lizz and her husband Isaac on a visit to Prague in 2007.
It goes without saying that Prague is on most everyone’s bucket list. But for Lizz Wasserman, it’s also the very place where she met her husband and realized she was destined to be a designer. “It had a huge effect on me, knowing that I could take risks and chances and didn’t have to follow a prescribed set of steps to live my life. Which, in turn, allowed me to realize my dream was to be a fashion designer… that I could do it,” says the woman who now heads up the line Popomomo. Suffice to say, she has warm-fuzzy feelings for the place—and some of these off-the-beaten-path finds.
Get your travel-ready Popomomo tank now! It can handle the hottest days on the Charles Bridge.
Dům U Zlatého prstenu (House of the Golden Ring): “This small museum is right in the middle of the crazy tourist land that is Stare Mesto. It has a great collection of Czech 20th-century art. In the basement, there’s also a tight showing of Czech contemporary artists. The cafe is a good escape from that neighborhood, too.” (Týnská 630/6)
Bata: “Bata is an important company to Czech history, but instead of browsing the shoes, check out the building. It’s a great example of Functionalist/International architecture by Czech’s favorite modern architect, Jan Kotera. You can’t miss it on Václavské náměstí/Wenceslas Square.” (Václavské náměstí 774/6)
Parukarka: “Prague is all about the beer gardens—almost every park has one. This one is a well-kept secret and the least formal of all of them. You pay a small deposit and walk around a giant park, and there are kegs everywhere!” (tram to Olšanské náměstí)
TK
Traditionals: “Traditionals kicked off my own personal collection of wood textile-printing blocks—they have pieces from a textile factory from the end of the 19th century. They also have great modrotisk, which is beautiful blueprint fabric. (Haštalská 7)
Cajovna ve vezi: “The name of this place literally means Tea in a Tower. It’s a Buddhist tea house in a tower near Letenské náměstí, where I used to live. Take the steps—for what feels like forever—and enjoy tea and little sandwiches with an amazing view.” (Na výšinách 1)
Fraktal: “Near Tea in a Tower is Bar Fraktal. Isaac and I had our goodbye party here when we moved back to the U.S. in 2001, and we went back in 2008. The same cute couple still owns it, and now you can get salads and sandwiches and beer inside or on their sidewalk deck.” (Šmeralova 178/1)
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